Why does Bertram ZT use a raven as its symbol?

The stylised raven is derived from the origin of the name Bertram. It is not decoration, but an expression of the studio's attitude and identity.

What does the raven stand for at Bertram ZT?

It stands for intelligence, perspective, design quality and individuality, which are the same qualities Bertram ZT associates with its work.

What is the meaning behind the name Bertram?

The name is linked to the ideas of brightness and the raven, which together suggest clarity, impact and character.

The Raven: Our spirit, our name.

Why a stylised raven of all things? Quite simply, because it is part of who we are.

Historically, the name Bertram is rooted in two powerful ideas: beraht (bright) and hramn (raven). For us, the logo is not just an image. It is a promise.

What we celebrate about the raven:

Remarkably clever: Ravens are the geniuses of the bird world. They solve complex problems, think laterally and keep the bigger picture in view. That is very much our kind of thinking.
Distinctly polished: A raven is never merely black. Its plumage catches the light. For us, that reflects an expectation of aesthetics and design that stays refined right down to the last detail.
Undeniably distinctive: A raven is never generic. It has character, presence and a point of view. That sense of individuality matters to us just as much.

Bertram: intelligently conceived, brilliantly delivered and always distinctive.

Photo: House Bird by Charles and Ray Eames, by VITRA